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Forced at home, without the possibility of meeting physically or even just fantasizing about a sexual adventure, Italians (men and women) are pouring their urges on the web these days. They do it on adult sites, which in Europe have registered about 20% more traffic in recent weeks (in Italy 24%) and they also do it on dating sites.
The latter, for now having lost their original “dating” function, of allowing online meetings aimed at a real date, become an opportunity to talk, to establish in-depth relationships and exchange feelings (not only on the coronavirus).
According to the Insights published on the PornHub portal, the most popular free pornographic website in the world, there has been a substantial increase in the number of visits during the quarantine period. On March 12, the portal offered the ‘Premium’ function for free in our country and that day the increase was equal to 57%. The line continued to grow, although decreasing in numbers compared to the peak of 12, on the following days and Tuesday 24 March the increase was + 24%, on average among the highest in Europe.
The entire European traffic rose when the offer was gradually extended to many countries. After Italy, on 17 March also in Spain the Premium became free and the increase in attendance on the site was equal to 61.3%, while in France – where the Premium free initiative was made available on the same day – there was an increase in visits of 38.2%. Taking an average across countries, European traffic has increased everywhere during the pandemic, reaching 20% more contacts on average.
Although the main users of pornographic sites are male, in the week from 16 to 20 March on PornHub there was also an increase in female visits – equal to + 36% – compared to the daily average, with the Italians first in the ranking. Trend also confirmed by Google Trends: from February 26 to March 26, searches on the search engine under the heading ‘porn for women’ increased by 140%.
This data, although unexpected, does not surprise Professor Chiara Simonelli, psychologist, psychotherapist and associate professor of Psychology of sexual development at the Faculty of Psychology 1 of the ‘La Sapienza’ University of Rome, who explained to the AGI that the women watch porn, even if “they don’t do it for the same reason as men. They do not do it for the pleasure of self-eroticism, or at least not only – he said – they often do it for other reasons, to better understand sex, as if seeking advice, since porn is in fact a product for men.